Vision
Commerce runs on connections. We make them reliable.
Every multichannel seller depends on a chain of suppliers, product data, channels and logistics. OptiSync becomes the operating layer that keeps that chain in sync — so adding a supplier or a marketplace never means rebuilding how you work.
Why now
The operating chain is getting longer — and more fragile
- 01
More channels per seller
Sellers expand across marketplaces and countries, and every channel brings its own listing, pricing and order logic.
- 02
Supplier-driven catalogues
More assortments come straight from suppliers and dropship partners, each with their own feeds, stock rules and lead times.
- 03
Rising compliance demands
Regulation such as the EU GPSR adds product-safety data that has to be complete on every listing, in every market.
- 04
AI makes it affordable
Content enrichment and translation that used to need a team can now be automated — as long as the underlying data is clean and connected.
Why we win
Existing tools connect channels. OptiSync connects the entire operating chain.
Most tools solve one link — a feed, a connector, a repricer. The costly failures happen in between.
- 01 Supplier
- 02 Product catalogue
- 03 Enrichment
- 04 Pricing
- 05 Channels
- 06 Orders
- 07 Routing
- 08 Fulfilment
- 09 Analytics
Today: a patchwork of separate tools
- Supplier e-mails & feeds
- Feed tools / PIM
- Repricers
- Marketplace connectors
- WMS / 3PL
- Spreadsheets / BI
OptiSync — one operating layer for the whole chain
Market
A focused wedge in a very large European market
We start with EU marketplace sellers who depend on external suppliers — and the suppliers that enable them.
-
€842bn
European B2C e-commerce turnover in 2024
[1] Sources -
100k+
EU-based small and medium-sized businesses selling on Amazon in 2025
[2] Sources -
€40bn+
sales by those businesses within the EU in 2025
[2] Sources
Our beachhead
- Multichannel sellers on EU marketplaces with growing catalogues
- Sellers sourcing from external suppliers and dropship partners
- Suppliers that want to distribute efficiently to those sellers
Landscape
Where OptiSync fits
We start where operational complexity begins: supplier routing, combined with day-to-day marketplace operations.
| Tool | Listings & feeds | Inventory & orders | Supplier routing | Rules & exceptions | SMB fit |
|---|---|---|---|---|---|
| ChannelEngine | |||||
| Channable | |||||
| Linnworks | |||||
| BaseLinker | |||||
| Custom builds | |||||
| OptiSync |
Relative product focus based on public positioning — not a claim that other tools lack adjacent capabilities.
Defensibility
A moat that compounds with every connection
- 01
Unified product catalogue
Every supplier and channel maps into one consistent model — the foundation every automation builds on.
- 02
Accumulated mappings & rules
Each onboarded supplier and marketplace adds reusable field mappings, category logic and business rules.
- 03
Hardened adapters
Supplier and channel connectors that handle the edge cases only real operations reveal — hard to replicate quickly.
- 04
Routing logic & operational history
Routing decisions, exceptions and their outcomes build an evidence trail that makes the system better over time.
Business model
Recurring SaaS that grows with every connection
-
Subscription
Tiered monthly plans based on the number of connections and the operational scope.
-
Usage & volume
Components that scale with order volume, listings and advanced modules such as repricing and AI enrichment.
-
Supplier & enterprise integrations
Onboarding and integration services for suppliers and larger operations with specific needs.
Pricing and packaging are validated with our first design partners before the commercial launch.
Built & validated so far
Built before external funding
OptiSync is not an idea looking for capital. The core platform already runs in a live pilot.
-
700+
founder development hours
-
Amazon · Kaufland
Live marketplace integrations
-
50k+
products managed in the pilot
-
200k+
channel listings
-
1,200+
orders routed since June 2026
-
15k+
successful supplier syncs
-
2
live supplier systems
-
Live pilot
Running in an established multichannel e-commerce operation
Rounded figures from our live internal pilot, as of 31 August 2026.
Roadmap
From live pilot to commercial platform
Planned milestones. Dates are targets and may shift.
-
Up to 2026
Founder-built pilot
CompletedCore platform built and running live: supplier integrations, Amazon and Kaufland, orders and fulfilment.
-
Q4 2026
Company structure & Capital Round I
PlannedFinalise the operating structure and complete the first external financing round.
-
Q1 2027
IP transfer & design partners
PlannedThe OptiSync technology and IP are placed within the final company structure; first external design partners are onboarded.
-
June 2027
MVP & commercial launch
PlannedProductised onboarding, guided setup and the first commercial plans.
-
H2 2027
First paying customers & new channels
PlannedRecurring revenue from external sellers. eBay, Bol.com and Google Shopping join the live channels, plus an Odoo connection for invoicing and accounting.
-
2028
Scale
PlannedScale across European markets and marketplaces (e.g. Allegro, Otto and Mirakl-based marketplaces) using recurring revenue and, where appropriate, debt, non-dilutive funding or follow-on capital.
Team
Operators, building what they needed themselves
OptiSync is built by founders who run multichannel operations every day — not by outsiders guessing at the problem.
-
Jasper Tonniau
Founder & CEO / Product Lead
Multichannel e-commerce operator since 2019 with a background in IT management. Designs and builds the OptiSync platform and its workflows.
-
Brian Leather
Co-founder & CFO
Experienced managing director with a background in international wealth management. Leads finance, commercial structure and international operations.
Early access
Selling on multiple marketplaces?
We're onboarding a small group of early adopters to shape OptiSync before its commercial launch.