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Product

From supplier feed to delivered order — in one system

OptiSync replaces the patchwork of feed tools, repricers, spreadsheets and back offices with one operating layer that runs your entire multichannel chain.

Become an early adopter See how it works

How it works

Every step of the chain, connected

  1. 01

    Connect every supplier

    Plug in supplier APIs and XML or CSV feeds. OptiSync syncs stock, prices and product data on a schedule and flags anything that fails.

  2. 02

    Normalise into one product catalogue

    Map supplier fields to one consistent model — identifiers, attributes, categories and images — once, and reuse it on every channel.

  3. 03

    Enrich content with AI

    Generate channel-ready titles, descriptions and attributes, translated per marketplace language, with a review step before anything goes live.

  4. 04

    Price with rules, not spreadsheets

    Formula-based pricing with floors and ceilings, and a repricer that reacts to the Buy Box without eroding your margin.

  5. 05

    Route orders to fulfilment

    Orders from every channel land in one place, are routed to the right supplier or warehouse, and tracking flows back to the marketplace automatically.

Integrations

Live where it matters, with more on the way

We label integrations honestly: live means it runs in our pilot today.

Live in pilot

  • Amazon

    EU marketplaces — listings, pricing, stock and orders

    Live in pilot

  • Kaufland

    Listings, stock and orders

    Live in pilot

  • Supplier APIs & feeds

    REST and SOAP APIs, XML and CSV feeds

    Live in pilot

Planned

  • eBay

    Marketplace channel

    Planned

  • Bol.com

    Marketplace channel

    Planned

  • Shopify

    Webshop channel

    Planned

  • WooCommerce

    Webshop channel

    Planned

  • Google Shopping

    Shopping channel

    Planned

  • Odoo

    Invoicing & accounting (ERP)

    Planned

Control & compliance

Automation you can trust

Every automated decision follows rules you define — and compliance data travels with the product.

Rules engine

Build rules visually — pick a field, a condition and what should happen. No code, and you preview the effect on your catalogue before anything goes live.

EU GPSR built in

Track responsible persons, safety information and documents per brand, and keep listings compliant across marketplaces.

  • Responsible person (EU)
  • Manufacturer details
  • Safety information
  • Product documents
  • GPSR Ready to publish

Built & validated so far

Built before external funding

OptiSync is not an idea looking for capital. The core platform already runs in a live pilot.

  • 700+

    founder development hours

  • Amazon · Kaufland

    Live marketplace integrations

  • 50k+

    products managed in the pilot

  • 200k+

    channel listings

  • 1,200+

    orders routed since June 2026

  • 15k+

    successful supplier syncs

  • 2

    live supplier systems

  • Live pilot

    Running in an established multichannel e-commerce operation

Rounded figures from our live internal pilot, as of 31 August 2026.

Early access

Selling on multiple marketplaces?

We're onboarding a small group of early adopters to shape OptiSync before its commercial launch.

Become an early adopter Explore the investment case